Maine lobster than at an annual festival devoted to the crustacean.

JAX FAX recently attended the 78th annual Maine Lobster Festival which which took place from from Wednesday, July 30 to Sunday, August 3, 2025, along the storied waterfront of Rockland at Harbor Park. This five-day celebration, always held during the first weekend of August, has earned a national reputation as one of the most beloved food festivals in New England, drawing locals and visitors from around the globe to partake in a lively seafood spectacle.

This festival was born out of a community-driven effort in 1947 to revitalize Midcoast Maine. Over decades, it has grown from humble beginnings into a multi-day cultural institution, yet continues to honor its roots through hallmarks like the grand parade and the iconic “Sea Goddess” coronation.

Amid the festival’s fragrant steam and maritime flair, visitors feast on up to 20,000 fresh, hot Maine lobsters amid joyous activity on the waterfront. The cooking is as inspired as it is traditional with Lobster Cafe fare offering lobster rolls, bisques, mac ‘n’ cheese, and more, all set against the view of Penobscot Bay.

Fun and Unique Events
Every day brings a parade that infuses Rockland’s Main Street with color and music. The International Great Crate Race challenges daredevils of all ages to dash across floating lobster crates, an event as quirky as it is beloved. Live entertainment filled the air. This year festival goers were treated to several cover bands including: Dirty Deeds performing the best of AC/DC, The Masterstroke Queen Experience and the New England favorite Mallett Brothers Band. Solo artists play all day along in the beer garden. There are also cooking contests showcasing local culinary talent and for those seeking a toast to lobster, “Steins & Vines” brought together Maine’s beer and wine in a spirited tasting experience.

While overall admission to the festival is free, special events like Steins & Vines and the cooking contests sometimes require separate tickets.

Beyond the Festival
Rockland’s charm extends beyond festival grounds. It’s a town rooted in granite and shipbuilding history yet transformed by its creative economy and cultural institutions. Travelers will find rich offerings in the Farnsworth Art Museum, the Center for Maine Contemporary Art, and the lively downtown of galleries, boutiques, and cafés.

For local flavor and coastal character, the harbor trail, breakwater walks, and lighthouse stand as enduring favorites. Scenic excursions—like harbor cruises, hikes in Camden Hills, or ferry trips to Vinalhaven and North Haven—offer serene contrast to festival energy.

Getting There and Lodging Options
Rockland offers convenient options for transportation and lodging. Travelers can fly into Portland, Bangor, or the nearby Knox County Regional Airport. For those arriving by car, Rockland is about a four hour drive from Boston. Once in town, free shuttle buses run from South Elementary and Oceanside High School to Harbor Park. There is also parking in town and JAX FAX had no problem finding parking spaces within a five minute walk of the festival.

Rockland has several hotels/resorts to chose from, but these do sell out early due to the popularity of the festival. Lodging can also be found in the picturesque town of Camden which is a short 20 minute drive from Rockland.

Custom Package Options
Agents looking to craft standout travel packages can design offerings that mix culinary immersion, cultural highlights, and coastal adventure. A multi-day itinerary might begin with arts and dining in Portland, carry travelers to Rockland where they experience the festival’s full spectacle, and on other days weave in nature hikes, lighthouses, island ferry rides, and boutique coastal towns like Camden or Owls Head.

The 2025 Maine Lobster Festival offers more than a plate of lobster. It promises a tapestry of regional traditions, maritime charm, and sensory delight. Travel agents who bring this experience to life for their clients will be delivering a quintessential Maine summer—crafted with flavor, flair, and unforgettable memories. The 2026 festival will be held from July 29 – August 2, 2026.
For more information about the Maine Lobster Festival visit: https://mainelobsterfestival.com/