Tucked along Mexico’s Pacific Coast, this captivating state pairs golden beaches with cobblestone towns, indigenous traditions, and natural beauty.

With more than 200 miles of coastline, Nayarit offers something for every traveler. Sayulita brims with bohemian surf-town energy, Punta Mita delivers world-class luxury, and San Blas charms with its history and bird-filled estuaries. Inland, the many pueblos (towns), invite visitors to step into Mexico’s living heritage.

Fall and winter also mark prime whale-watching season in Banderas Bay, while the Sierra Madre Mountains allure hikers, riders, and explorers with jungle trails, waterfalls, and panoramic views. Accommodations span boutique hideaways to high-touch resorts with wellness retreats offering yoga, spa rituals, and Indigenous-inspired therapies.

This year, Nayarit is making a bold entrance on the global travel scene with two new tourism campaigns—México por Descubrir (The Unseen Mexico) and Despierta al Paraíso (Wake Up to Paradise). Launched by the Ministry of Tourism, these initiatives spotlight the state’s breathtaking landscapes, vibrant culture, and commitment to responsible tourism. These campaigns seek to redefine global perceptions of Nayarit. In an era when “intelligent travel” is reshaping the way we explore, today’s discerning travelers crave more than a sun lounger and sea view. This initiative invites visitors to engage deeply—with curiosity, respect, and a genuine appreciation for the region’s richness—ensuring their journeys contribute to the vitality of local communities while protecting Nayarit’s cultural and natural heritage. It is an appeal to travel not just for leisure, but for connection, understanding, and preservation. By embracing both off-the-beaten-path adventures and refined escapes, the campaigns position Nayarit as a destination where every traveler can uncover their own version of paradise in Mexico.

New Hotel Openings
Marking a new era of luxury in Mexico, the long-awaited Rosewood Mandarina debuts on Riviera Nayarit’s wild Pacific coast. Nearly a decade in the making, the all-suite resort is designed to harmonize with its extraordinary surroundings with lush mountains, pristine Canalan beachfront, and expansive agrarian flatlands—while honoring the culture and artistry of the indigenous Wixárika and Cora peoples.

Each of the 134 accommodations, including two expansive standalone villas, offers a private plunge pool, spacious terraces, and custom-crafted elements by local artisans. The height of indulgence, the Canalan Beachfront Villa and Cora Four Bedroom Mountaintop Villa provide unmatched privacy, sweeping views, and infinity pools that blend into the horizon.
Guests can immerse themselves in curated experiences, from surfing and ziplining to polo at the Mandarina Equestrian Club or golf at the Mandarina Golf Club. Dining celebrates regional flavors, whether at oceanfront La Cocina, beachside Buena Onda, or the soon-to-open mountaintop Japanese restaurant, Toppu.

With four serene pools, the Asaya Spa, and a destination-inspired kids’ club, Rosewood Mandarina offers relaxation for all ages. Every detail reflects deep respect for Riviera Nayarit’s environment and heritage, creating a seamless blend of nature, culture, and refined coastal living.

Just recently, in July 2025, UNICO 20° 105° made its debut on Riviera Nayarit’s Pacific shores, framed by the lush Sierra Madre mountains. This refined beachfront escape immerses guests in the region’s vibrant natural beauty, from golden sunsets over the bay to days spent exploring diverse land and seascapes. Whether indulging in a full week at the spa, mastering a mixology class, learning local wellness traditions, or enjoying live performances by emerging local talent, every experience reflects the spirit of coastal Mexico.

Designed through the lens of Riviera Nayarit’s colors, textures, and thriving arts scene, interiors are bathed in natural light, accented by Vallarta-inspired hues, and appointed with contemporary works handcrafted by local artisans from Vallarta, Sayulita, and Punta Mita.

Culinary offerings span three exceptional restaurants, each celebrating locally sourced ingredients from neighboring farmers and fishermen. Plant-based, vegan, and gluten-free menus are always available, while every two years, a visiting chef curates a signature menu inspired by the region.

At the heart of the resort, the full-service spa offers luxury treatments rooted in native ingredients and traditions, complemented by a hydrotherapy circuit for complete restoration.

New Flight Alert
Volaris Airlines has just made discovering Nayarit easier than ever with a new direct route from Los Angeles International Airport (LAX) to Riviera Nayarit International Airport in Tepic (TPQ). Operating Mondays, Wednesdays, and Fridays, the flight opens a seamless gateway to one of Mexico’s most culturally rich and geographically diverse states.
With this new direct flight into Tepic, the charming state capital of Nayarit, visitors can easily venture beyond the well-known shores of Sayulita and Punta Mita and experience a quieter, more authentic Nayarit by exploring volcanic lakes and cobblestone towns.

Nayarit Adventures is celebrating this new launch with “My Beautiful Nayarit,” package. The escape offers a four-day, three-night journey blending natural wonders with cultural immersion. Think colonial San Blas, snorkeling at the Coral Islands, and encounters with Cora and Huichol artisans. The package includes accommodations, guided tours, and private transfers, offering an immersive introduction to this newly accessible region.

For more information, visit: www.visitnayarit.travel.