Flanders in northern Belgium offers a cooler, less-crowded alternative rich in culture, cuisine, and outdoor experiences such as cycling and kayaking. At a recent press briefing in New York, Marco Frank, Head of Travel Trade, noted that visitation is steadily growing as more travelers discover Flanders.

Visitors can enjoy world-class dining and seven UNESCO World Heritage cities that blend history with contemporary arts. Food lovers will find everything from street foods (beyond “French fries,” so named when American soldiers in WWI encountered French-speaking Belgians) to Peter Goossens’ renowned three-Michelin-starred Hof van Cleve. Belgium’s legendary beer culture is also evolving: classic brewers like Jupiler, Maes, and Leffe now offer flavorful alcohol-free versions thanks to an innovative vacuum process.

Flanders, a center of fine chocolate production, boasts of three museums dedicated to “the food of the gods,” and over 300 chocolate and patisseries to explore. Numerous cities offer chocolate tours and workshops.

In Bruges, a highlight for 2026 will be BRUSK, opening in May as the final piece of the city’s museum quarter. The sleek glass-walled building will host major temporary exhibitions in a 40-foot-high naturally lit gallery enhanced by the state of the art lighting system. Surrounded by a new park, BRUSK will also feature BAR BRUSK café, serving locally sourced dishes, along with a museum shop and performance space.

Ghent, just an hour away, adds to the cultural calendar with a landmark exhibition at the Municipal Arts Museum (MAK) in July 2026. From Antwerp to Amsterdam 1600–1750 will showcase over 40 women artists and lace makers who shaped cultural life in the Low Countries. For a contemporary contrast, the City Museum of Contemporary Art (SMAK) offers both Belgian and international modern works created after WWII. Ghent also surprises with kayaking tours through its medieval canals, a unique way to view the city.

Beyond the cities, the countryside invites cycling, hiking, and river tours. With its rich heritage, fine cuisine, evolving beer scene, and new cultural landmarks, Flanders is an attractive destination for your clients.
For more information, visit visitflanders.com